Catalyst Tools

Fran-TarkentonSerial entrepreneur and NFL Hall-of-Famer, Fran Tarkenton interviews Judith E. Glaser as part of a mentoring series offered to the 47,000+ members of his entrepreneur coaching website,


Video Interviews: 1 | 2 | 3 | 4

Audio Interviews:
The worst behavior for leaders is addiction to being right
Can You Get Addicted to Being Right?
How Great Leaders Encourage Introverts
Secrets to a Great Conversation



CreatingWE DNA Index

The Creating WE DNA Index is a pioneering, customizable tool for identifying the level of Conversational Intelligence in an organization or team, across the seven most important conversational dimensions:

  • C: How people connect across the organization (Connecting)
  • H: How people build healthy relationships (Humanizing)
  • A: How people create aspirations for the future (Aspiring)
  • N: How people collaborate (Navigating)
  • G: How people innovate (Generating)
  • E: How people develop ‘voice’ in the organization (Expressing)
  • S: How people celebrate success (Synchronizing)

The tool offers leaders and teams state of the art technology for clarifying and optimally shaping their unique culture and organizational dynamics for higher levels of Conversational Intelligence and for business success. The assessment identifies what conversational patterns are opening the space for elevated engagement and what conversational patterns are blocking success.

Most extraordinary is The Creating WE DNA Assessment’s ability to measure an organization’s levels of trust and alignment toward a shared vision for the future – across seven, vital success dimensions, and 49 behaviors – leading to breakthrough business results.

How to Get Started?
Contact us to discuss how to use this innovative tool to create shared understanding and to clarify the action steps individuals, teams and the whole organization can take and see immediate results. We’ll work with you to create Executive Briefings, Team Workshops, Summits and enable you to create a Journey Map to catalyze change. The results will have permanent impact on your Organizational and Leadership DNA.


C-IQ (Conversational Intelligence) Catalyst Tools

Our Conversational (C-IQ) Catalyst Tool is a fascinating easy to use tool that has incredibly insightful results. Individuals and teams can use this ‘quick study’ tool to see the patterns of conversational impact and engagement that we exercise as we interact at work. The tool can be used with thousands of people in an organization, and can provide a cultural imprint of how people at work engage with each other. There are three ways to use the tool:

  1. Self-Catalyst Tool: Each person can use the tool to gauge the level of intelligent conversations they are having with others.
  2. 360 Catalyst Tool: An individual can use the C-IQ Catalyst Tool as a 360 Tool. This would mean selecting people such as boss, peers, direct reports and others to give feedback on their level of C-IQ. This will provide a clearer picture of how the person is impacting others at work.
  3. Team Catalyst Tool: The Team C-IQ Catalyst Tool provides a profile of a team’s level of C-IQ awareness. This Tool can be used to help a team develop higher levels of C-IQ at work.


The Trust Index is a unique tool for providing insights into how to assess and elevate trust in a team and organization. The 25-question assessment can be used in a variety of ways:

  1. Self: Each person can take the assessment to gauge the level of trust building skills they are aware of using and identifying skills, which need to be used more often to ensure trust with others.
  2. 360: An individual can use the TRUST Assessment as a 360 by selecting people such as boss, peers, direct reports and others to assess that individual’s level of expressed trust. This will provide a clearer picture of how the person is impacting others across the trust continuum.
  3. Team: The Team Trust Assessment provides a profile of a team’s level of perceived trust.  This Assessment can be used to help a team develop higher levels of trust across the 5 dimensions.

“Leadership council was a dream come true. The feedback has been even better than expected.”

Angela Ahrendts,
CEO, Burberry

“We had a brilliant program and you helped me bring something extraordinary to fruition. The feedback is great and gives us something to build on.”

— Burberry

Keep up to date with Creating WE and Conversational Intelligence via our email newsletter.