The Team

Wendy Balman

Wendy Balman

Benchmark Associate & Co-Creative Partner
Leadership, Team & Organizational Performance Coach

Wendy supports leaders in navigating the sometimes awkward, challenging and exciting opportunities that surround organizational leadership. Her belief that each individual has a unique contribution to bring that is vital to team and organizational success is the driving force behind her work. Creating a thriving organizational culture that results in high energy and productivity and high trust relationships is her vision of success. Wendy’s specialty is creating and implementing leadership development programs within low trust environments to increase trust, relationship building skills, and leadership competencies that move the whole team or cohort forward together into higher productivity and interdependence.  

Wendy was trained and certified by the Coaches Training Institute (CTI) and is also certified by the International Coach Federation (ICF) as a Professional Certified Coach (PCC). She uses several assessments as tools to provide greater awareness and touchstones for growth and learning for individuals, teams and throughout an organization. Her favorite starting point is an exploration with her clients on their strengths and where they are brilliant. This provides a positive foundation for addressing what may not be working for them.

Outside of work, Wendy loves to travel and explore new parts of the world and also enjoys running, walking and biking year around. 

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“The key in business is the leader's ability to enable everyone to feel like they are part of a winning team – we know this mantra in our hearts, yet making it happen is much more difficult. The CreatingWE Institute gives leaders a roadmap for shaping the DNA of their company – creating a culture of inspired leadership & ownership of the future.”
— Judith E. Glaser



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